Skip to content

Glossary of Terms

Summary: This document defines common terms, acronyms, and concepts used throughout the project to ensure clear and consistent communication.

Term/Acronym Definition
API Gateway A single entry point for all client requests, which routes them to the appropriate backend service.
CI/CD Continuous Integration/Continuous Deployment. The practice of automating the build, test, and deployment pipeline.
CRUD Create, Read, Update, Delete. The four basic functions of persistent storage.
DAU / MAU Daily Active Users / Monthly Active Users. Key metrics for measuring user engagement.
Idempotent An operation that produces the same result if executed multiple times. Critical for reliable background jobs.
JWT JSON Web Token. A compact, URL-safe means of representing claims to be transferred between two parties.
Microservice An architectural style that structures an application as a collection of loosely coupled services.
NPS Net Promoter Score. A metric used to measure customer loyalty and satisfaction.
ORM Object-Relational Mapping. A technique that lets you query and manipulate data from a database using an object-oriented paradigm.
RBAC Role-Based Access Control. A method of restricting network access based on the roles of individual users.
SDK Software Development Kit. A collection of software development tools in one installable package.
SLA / SLO Service Level Agreement / Service Level Objective. Contracts and goals related to service reliability and performance.

| STRIDE | Sales Tagging Research Intelligence Documentation Engine. An internal tool to unify and intelligently map sales content (case studies, pitch materials, product narratives) to company, product, industry, and outcome stage, enabling fast, contextual discovery and improved personalization at scale. |
| Tagging Engine| A system that applies structured tags (Industry, Outcome, Stage, Product, Relevance) to content assets, supporting query-driven discovery and dynamic use cases like storytelling and pitch alignment. |
| Smart Content Pack | A compiled output of relevant sales collateral (case studies, whitepapers, decks, outcome narratives, tags, and source links) generated in response to a query, with options for download or sharing. |
| Content Repository Integration | The process of connecting STRIDE to external content sources (Notion, Google Drive, Crunchbase, etc.) to centralize and structure sales collateral. |
| Outcome Narrative | A summary that contextualizes the impact or result of a sales engagement, often used in storytelling and reporting. |
| Tag Dimensions | The key categories used for tagging content in STRIDE: Industry, Outcome, Stage, Product, and Relevance. |
| Domain-Specific / Domain-Agnostic | Tags indicating whether content is tailored to a particular industry/domain or is broadly applicable. |


This glossary is a living document. Please contribute new terms via a pull request.